He has been working as an advertising director for more than 10 years, his path began as an in-house director of a production company for which he directed several commercials of various types. He prefers more narrative projects but remains very versatile since he strongly believes in combining narrative and visual experimentation. He is also involved in writing and in 2023 signed his first contract for a film script. He has directed two shorts one in 2020 that had a great festival response and one in 2025 that has yet to start its tour.